Once a personality-based matchmaking site, OkCupid funneled dollars into product development, user experience and a brazen new approach to marketing. For The Drum’s latest Deep Dive we look at how the platform carved out a niche for itself as the preeminent choice for daters who want to talk social and political issues..
Who says it’s taboo to talk politics and religion on a first date? OkCupid is proof that the old adage no longer holds true. The hot dating app has been on fire this year after overcoming a few unsexy https://datingranking.net/filipino-dating/ growing pains.
Founded in 2004 by Chris Coyne, Christian Rudder, Sam Yagan and Max Krohn – the Harvard students who also created SparkNotes – OkCupid has its roots in what was once called SparkMatch. Continue reading «How OkCupid transformed from an online quiz site to a hot, radically inclusive dating app»